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Important Marketing Tools For Actors

Acting has a business side as well. Just like any other business, marketing is the engine that can take you to the next level. You can have the greatest product in the world, which is you as an actor, but you need to let others know what you have to offer. You have an agent that may help you with auditions but building your own relationships with others in the industry is important.

Headshots

The money shots are important. As you may know of course, this is the first impression people will have of you. When you are trying to get an agent, manager or promoting yourself, your headshot is what will make them take a longer look. Especially since the Casting Director spends an average of 5 seconds looking at each headshot. Be sure to have your resume on the back stapled, with the proper fonts, margins etc

Business Cards

Getting a business card with your headshot on it, is probably the next best thing to your actual headshot. It is definitely more convenient for you and the recipient, to carry a business card, rather than an actual 8x10 headshot. Do not put anything to personal on your business card or any other piece of marketing material. Such as your address, social security # etc. Your name, title, phone, email and website.

Website/Blog

These days a website is important. People go online for everything! It helps to have people reach out to you just because they came across your website. You are trying to build your brand. Why not start to build you fan base now or continue to grow it. You can make a website or blog fit your personality and do it all for free. There are plenty of services that host websites for free and setting up your website is as easy as drag, drop and type.

The main things you should have are your resume, Headshot, maybe some Editorial photos, a Demo Reel if you have one, your agent and a contact form. This is just the basic info, anything else you add is up to you. Just make it nice looking and easy to navigate.

Do avoid acting scams. Read Child Actor LA Scam prevention tips to find more.